The Safety Plan For Fran And Her Son - 1361 Words

The first safety plan option could help Fran by stopping an argument from occurring if she knows what triggers Bobby. The second option allows Fran to get away from any objects that Bobby could use as weapons to hurt her. The third option helps Fran because if anything were to happen she would have someone to help her stop Bobby or a witness to what has happen. The fourth options helps Fran by being able to run to any payphone and call people that she knows could help her. The fifth option allows Fran to know what way to run if she is running away from Bobby without coming to a dead end. The sixth options allow Fran to leave the house without worrying of leaving anything behind because everything she needs is in the emergency bag. The†¦show more content†¦A safety plan is an essential tool for people to use to assist women or men in domestic violence relationships. A safety plan helps explore and map out options and ideas to promote safety when domestic violence or family vi olence has occurred. This could prevent careless actions from happening such as not knowing where to go, or becoming the aggressor. Taking these precaution can help save the lives of women or men in an event of a violent episode of rage or frustration. It is important for the victim to strategize what are their alternatives and identify triggers of what causes the violence, in order to prevent it from happening. A safety plan needs to be tailored to the individual needs and should promote safety at any moment of altercation. A safety plan encourages building a trustworthy relationship that may help the victim coupe with the situation by exchanging thoughts and ideas. This relationship is an essential resource for the victim, as violence could happen at any time. A safety plan could encourage many women to finally get the boldness to leave their partners, but there are certain resource women need to be successful. In the novel â€Å"Black and Blue† Frannie Benedetto suffered h orrible abuse by her police officer husband, Bobby. Frannie finally get the valor to leave him when she realizes that her abuse will never stop, no matter how good she is to her husband. Fran decide to runaway with her son Robert. She takes on the identity of someone

Do Not Bring Back Flogging Essay - 1032 Words

Flogging†¦What is it? What purpose does it serve? For those of us who have never heard of flogging, flogging refers to â€Å"beating with a whip or strap or rope as a form of punishment† (â€Å"Flogging† 1). Throughout the 1600s, flogging was utilized by â€Å"Boston’s Puritan Forefathers† (Jacoby 1) as a method of corporal punishment for various crimes. Progressing forward, Jeff Jacoby, columnist for The Boston Globe, provides readers with his view of â€Å"Boston’s Forefathers’† system of punishment in his essay, â€Å"Bring Back Flogging.† Within the contents of his work, Jacoby describes how flogging was utilized as punishment in its day. One such example he utilizes involves a woman who pleaded guilty to committing adultery. He writes that her punishment was†¦show more content†¦Going to jail, i.e. being â€Å"caged,† is viewed as one of the most horrible events of a person’s life. Further, only the scum of the Earth go to jail and no person in their right mind would be happy to be labeled as a former inmate. Furthermore, Jacoby presumes that â€Å"for many offenders, there is even a certain cachet to doing time -- a stint in prison becomes a sign of manhood, a status symbol† (Jacoby 2). Where is the writer getting this fact? One could argue that going to jail is viewed as degradation in a person’s manhood. As well as this, Jacoby assumes that flogging will â€Å"prove a lot more educational than 10 years worth of prison meals and lockdowns† (Jacoby 2). Truth be told, a public whipping may trigger rage within the individual. Contrary to this, jail time may cause the person to settle down and realize what they have done wrong. In addition, the individual would recognize that â€Å"10 years worth of prison meals and lockdowns† is 10 years of their life wasted. Also, Jacoby presupposes that flogging can be utilized as the new general form of punishm ent for all crimes. For instance, when directing a question to his readers, Jacoby states: â€Å"Instead of a prison term, why not sentence at least some criminals -- say, thieves and drunk drivers -- to a public whipping?† (Jacoby 2). At this juncture, Jacoby is in the wrong yet again. He assumes that thieves and drunk drivers have committed the same crime when in reality they have not. Ultimately,Show MoreRelatedBring Back Flogging by Jeff Facoby715 Words   |  3 PagesA columnist for the Boston Globe, Jeff Jacoby, in his article, â€Å"Bring Back Flogging† published on the op-ed page on February 20, addresses the issue of the deficiency of today’s criminal justice system and attempts to persuade us to bring back flogging as a punishment for certain crime. However, though his syllogism might arouse the reader and educate them on the need for reform, but it fails to convince the reader that corporal punishment is the best option. He supports his argument by providingRead MoreJeff Jacoby’s Bring Flogging Back1018 Words   |  5 PagesIn Jeff Jacoby’s essay Bring Flogging Back, he discusses whether flogging is the more humane punishment compared to prison. Jacoby uses clear and compelling evidence to describe why prisons are a terrible punishment, but he lacks detail and information on why flogging is better. In the essay he explains how crime has gotten out of hand over the past few decades, which has lead to the government building more prisons to lock up more criminals. His effort to prove that current criminal punishment isRead MoreBring Back Flogging Essay1060 Words   |  5 PagesIn â€Å"Bring Back Flogging† Jeff Jacoby, a columnist for the Boston Globe, presents the use of corporal punishment as an alternative to the current system of imprisonment. Published in February of 1997, the article states that flogging would be a more effective means of punishment than jail. He insists it would be less expensive and serve as a deterrent to first time offenders. Jacoby’s thoughts on prison reform are legitimate, but his reasoning behind the use of corporal punishment is flawed. He failsRead MoreBring Back Flogging1289 Words   |  6 PagesBring Back Flogging Every civilized society makes laws that protect its values, and society expects from every single person to obey to these laws. Whenever a person from this society breaks one of those laws, the rulers of the society punish him or her either by putting the person behind bars, whipping him or her, or exiling the person. A great debate has been raging since human society started. Some say that depriving a wrongdoer from his or her freedom is the best way to deter him or her fromRead MoreRhetorical Analysis1358 Words   |  6 Pagesï » ¿ In â€Å"Bring Back Flogging†, Jeff Jacoby addresses the problems within America s criminal justice system. He gives many reasons why imprisonment simply does not work, and suggests that corporal punishment should be used as an alternative. Published in the Boston Globe, a newspaper well known for being liberal, Jacoby provides a conservative view and directs his argument towards those who strongly support imprisonment and view corporal punishment to be highly barbaric and inhumane. However,Read MoreJeff Jacobys Essay Bring Back Flogging1214 Words   |  5 Pages â€Å"Bring Back Foolishness† nbsp;nbsp;nbsp;nbsp;nbsp;Jeff Jacobys’ essay, entitled â€Å"Bring Back Flogging† was, in my sincere opinion, poorly constructed. There are numerous instances where I felt that he had either not supported his premises with valid information or had negated his support in later sentences. nbsp;nbsp;nbsp;nbsp;nbsp;The essay begins by drawing forth images of Puritan punishment. He cites two instances of punishment, which were particularly torturous and radical in natureRead MorePurpose Of Corporal Punishment1151 Words   |  5 PagesSome people think that corporal punishment is usually an effective behavior deterrent. It helps to serve as a deterrent. When children see that someone has been whipped for misbehaving, they try not to do similar things in order to avoid getting whipped. With corporal punishment, parents are able to bring their children under control. There are certain children who can only be controlled through the use of the cane. Corporal punishment helps make children obedient, respectful, polite, etc. In the absenceRead MoreSo Get On With It If You Must1358 Words   |  6 PagesSo get on with it if you must.† Lionel went flaccid, and Morgane, losing interest in this game, pulled away. However, the flogging resumed. Even now, he heard the sharp crack of the whip and felt the searing pain of the lashes against his bare skin. The nausea that crawled up his throat that day returned, burning his mouth. He balled his hands into fists in his lap, hoping that would cause the trembling to subside, and he might pull himself together before he did or said something foolish. AlisRead MoreIslamic Revoulation605 Words   |  3 PagesThe Islamic Revolution 1979 Has the Islamic Revolution in Iran subjugated woman? Subjugated past participle, past tense of  sub ·ju ·gate  (Verb) |Verb: | Bring under domination or | | |control, esp. by conquest. | | |Make someone or something subordinate | | |to. | | Read MoreShould Corporal Punishment Be Banned? Schools?975 Words   |  4 PagesIt has only been 17years ago when the director of American Samoa Department of Education (DOE), Laloulu Tagoilelagi issued the order to ban the practice of corporal punishment in schools, yet discussions are now re-surfaced to bring it back. While Corporal punishment is currently banned in schools in American Samoa, it is widely administered at home and tolerated in other social settings such as in church communities, sports events, or wherever children under the age of eighteen are present.

Should People Accept Unfairness free essay sample

Many people have to deal with unfairness in their own ways. Equity and justice are just what people strive to achieve for in life. I believe unfairness should be accepted by all and one should try and find ways to make the best of it. There are reasons why I think one should accept it. One, because people have different perspectives, sometimes things don’t turn out the way they want, and giving yourself a choice to change. All individuals have different perspectives on unfairness. What one may think is unfair, they may think is fair. One can’t really change their thinking; it’s just part of their â€Å"point of reason†. For example, a successful, semi-wealthy individual was hired to become the executive chef at this stable restaurant/golf course. In the beginning, everything was running smooth, but then it started going downhill for him. Specific mistreatments, unnecessary write-ups, over reacted inspections; it all just seemed â€Å"unfair†. We will write a custom essay sample on Should People Accept Unfairness? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He wondered if he should explain his position so that they would appreciate what hes doing or move on to something much more suitable to his liking. So it’s the person’s decision whether they should take things into their own hands. Some need to understand that one point of view doesn’t always favor another. Take in knowledge of how people handle things so you know how to deal with certain situations. Never settle for what people have you do, you always have another choice. Being negative never ends with good results. If one desires such results they have to go out of their way to change it. Sitting around with a negative attitude, expecting a change will get one absolutely nowhere. It affects that individual to a certain breaking point, I would say. If one doesn’t take action, it’s bound to stay the same because there was no effort given. Sound judgment is your best choice, making sure your making the right decision so that you have that positive effect. If you want good results, putting effort into change will make a difference. One should have to come to realize that most things that he attempts to accomplish, won’t turn out the way he wanted it to. Whether it is a project, or just a simple conversation. This can be somewhat related to unfairness. Let’s say in a job setting, one does his utmost to get a higher position. He proves himself worthy of it, yet someone else is offered the position that he worked hard for. Fair or unfair? In the boss’ eyes, he might see something that he favors in the other employer, not recognizing what the other has proved. Life comes with multiple surprises and disappointments. One would have to accept the fact that some things might not finish off the way he expects it to. It may affect his thinking on fairness by doing so. Recognizing point of view, knowing what actions one must take for change, and also seeing the desire for it is the only way to accept unfairness. Life isn’t always fair. As one grows older, he’ll come to realize that making the best of his life is more important than dwelling on the unfair things itself. Make a change for what you personally want; it’s the only way of experiencing â€Å"complete equity and justice†.

Technological Catastrophe Titanic in 1912

Technology advancement is present in all industrial and commercial applications in the modern world where it has made life easy and improved the efficiency of performing various applications. The industrial revolution has led to the creation of many technological systems which purely rely on technology for their operations.Advertising We will write a custom essay sample on Technological Catastrophe: Titanic in 1912 specifically for you for only $16.05 $11/page Learn More If these systems are not checked, they can malfunction leading to technological disasters which in turn leads to loss of life and property and at the same time threaten the trust people have in technological systems. A good example of technological catastrophe which has ever happened due to technological failure is the sinking of the famous ocean liner, the Titanic in the year 1912. The Titanic ocean liner was designed using high technological systems as many people saw it a dream ship w hich could not sink nor have any malfunction in the course of its voyage. The Titanic ship was an extraordinary ship whose main usage was transportation by carrying passengers across the Atlantic Ocean in New York City to the United Kingdom. The Titanic voyage was supposed to be luxurious with comfort and style where prominent people were expected to be boarding the ship for their tourist activities or business functions across the two regions. The Titanic ocean liner made her maiden voyage in the year 1912 filled with prominent businessmen and people who were excited to be on the new dream ship. On its board the ship had more than 2,200 passengers and the crew members who were travelling from Southampton in England to New York in America. On April 4th 1912 on its first voyage, the marvelous titanic ship sank in the cold waters of the Atlantic Ocean after hitting an iceberg which resulted to the worst maritime disaster in the world. The sinking of titanic ship which was said to have been built using the latest form of technology on its time by its manufactures led to loss of life of many prominent people and others who were aspiring to start a new life in America from Europe (Burgan, 2004). The Titanic ship sank, despite assurance from its builders in Ireland that the ship had been manufactured using the latest form of technology of its time. The ship sunk after its side could not take the pressure from the iceberg it brushed within the Atlantic Ocean which led to the breaking of its rivet heads and bending of its steel plates.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More This resulted into the water flowing in the lower floors of the ship and the ship sank completely in three hours. The interest of the Titanic ship was inspired again in the year 1986 when the remains of the ship were found on the floor of Atlantic Ocean by scientists. The events leading to the sinking of the ship and the finding of its wreckage in the Atlantic Ocean led to in-depth analysis of technology with a clear line between advantages and disadvantages of technological systems. It also brought out the darker side of technology which can never be perfect with people very familiar to a given technological standards making mistakes which can be avoided. According to Perrow, (1999), it’s almost impossible to eliminate risks from high-risk systems as we tend to blame the wrong people and wrong factors. The designers of high-risk complex systems should put in place the safety measures when they are designing systems and perform abundant tests before these systems become fully usable by the consumers. The design and construction of Titanic ship put into consideration safety measures whereby the ship was supposed to withstand even severe climatically conditions in its voyage. The ship had 16 compartments on its lower deck which were separated by watertight doors. The compartments w ere designed in such a way that in case water entered in one compartment, the watertight doors could shut down preventing water from spreading into other compartments. The ship had also wireless radio which enabled the operators to send and receive signals in Morse code. It was also designed to stay afloat even when the two larger watertight compartments were filled with water. The ship, despite having all these security features lacked one major safety item, lifeboats. Perrow, (1999), blames the society, management, political system and other regulating authorities for the occurrence of most of the technological disasters. In case of the Titanic, the regulating authority in the country of its manufacture didn’t ensure thorough testing of the ship.Advertising We will write a custom essay sample on Technological Catastrophe: Titanic in 1912 specifically for you for only $16.05 $11/page Learn More The ship made its maiden voyage with so many crew a nd passengers onboard instead of testing the ship first with only crew members on board with security measures provided. The ship also lacked proper sensory technological equipment which could have enabled the ship to detect and avoid icebergs across the Atlantic Ocean. According to Mileti, (1999), technological disasters are rapidly increasing as compared to natural disaster. The Titanic Ocean liner accident could have been avoided if necessary measures were put in place to avert the situation in case of an accident. Many technological developments in the modern world are interrelated where invention of one technology advancement is used in other systems. The sinking of the Titanic ship qualifies to be a technological catastrophe as this accident could be avoided. This can be proved by modern day ships which have used an advancement of technology used in the manufacture of Titanic ship. Ship manufactures introduced a standard distress signal in all ships and sufficient number of li feboats which lacked in the Titanic ship. References Burgan, M. (2004). The Titanic. New York: Compass Point Books Mileti, S., D. (1999). Disasters by design: a reassessment of natural hazards in the United States. New York: National Academies Press Perrow, C. (1999). Normal accidents: living with high-risk technologies. Princeton: Princeton University PressAdvertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Technological Catastrophe: Titanic in 1912 was written and submitted by user Shania S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Relationship Values essays

Relationship Values essays In the novel A Separate Peace, John Knowles shows one friend, Gene, destroying his other friend, Phineas, based on competitiveness. There are many themes presented in the novel. Some of these are maturing from adolescence, destruction from competitiveness, and separating fantasy and reality. One of the novels major themes is that relationships provide moral values, which molds a person into what they become in the future. This idea is shown through the pessimistic to optimistic views of life, naturalist behavior to independent behavior, poor decision maker to an astute decision maker, and knowledge analyzing capabilities gains from a child to an adult. The pessimistic views as a child improves to optimistic views as an adult. Gene states that there is no rivalry between Phineas and him (51), right before he realizes there is one on top of the tree. He believes that Phineas was a threat, who wants him to fail at being valedictorian, therefore Gene jounces the limb to get rid of him. Rather than looking at Phineas as a leader, who wants to lead him to victory, he looks at him pessimistically and believes he is a threat. Then in the end of the novel, Gene confesses how Phineas is molded into his personality (194). Gene realizes how Phineas was a positive person to look up to, rather than a negative threat to look down upon. Genes optimistic views of Phineas are a realistic example of the major theme. The naturalist behavior as a child changes to an independent behavior as an adult. The first time Gene jumps out of the tree, he did it just because Phineas asks him to (24). Gene as a child was a naturalist, because he was more of a follower than a leader, he went with the crowd, just like Leper. Then in the end of the novel, Gene as an adult walks to the most significant areas of the school, where he wants to ...

History of the Olympics - Creating the Modern Games

History of the Olympics - Creating the Modern Games According to legend, the ancient Olympic Games were founded by Heracles (the Roman Hercules), a son of Zeus. Yet the first Olympic Games for which we still have written records were held in 776 BCE (though it is generally believed that the Games had been going on for many years already). At this Olympic Games, a naked runner, Coroebus (a cook from Elis), won the sole event at the Olympics, the stade - a run of approximately 192 meters (210 yards). This made Coroebus the very first Olympic champion in history. The ancient Olympic Games grew and continued to be played every four years for nearly 1200 years. In 393 CE, the Roman emperor Theodosius I, a Christian, abolished the Games because of their pagan influences. Pierre de Coubertin Proposes New Olympic Games Approximately 1500 years later, a young Frenchmen named Pierre de Coubertin began their revival. Coubertin is now known as le Rà ©novateur. Coubertin was a French aristocrat born on January 1, 1863. He was only seven years old when France was overrun by the Germans during the Franco-Prussian War of 1870. Some believe that Coubertin attributed the defeat of France not to its military skills but rather to the French soldiers lack of vigor.* After examining the education of the German, British, and American children, Coubertin decided that it was exercise, more specifically sports, that made a well-rounded and vigorous person. Coubertins attempt to get France interested in sports was not met with enthusiasm. Still, Coubertin persisted. In 1890, he organized and founded a sports organization, Union des Socià ©tà ©s Francaises de Sports Athlà ©tiques (USFSA). Two years later, Coubertin first pitched his idea to revive the Olympic Games. At a meeting of the Union des Sports Athlà ©tiques in Paris on November 25, 1892, Coubertin stated, Let us export our oarsmen, our runners, our fencers into other lands. That is the true Free Trade of the future; and the day it is introduced into Europe the cause of Peace will have received a new and strong ally. It inspires me to touch upon another step I now propose and in it I shall ask that the help you have given me hitherto you will extend again, so that together we may attempt to realise [sic], upon a basis suitable to the conditions of our modern life, the splendid and beneficent task of reviving the Olympic Games.** His speech did not inspire action. The Modern Olympic Games Are Founded Though Coubertin was not the first to propose the revival of the Olympic Games, he was certainly the most well-connected and persistent of those to do so. Two years later, Coubertin organized a meeting with 79 delegates who represented nine countries. He gathered these delegates in an auditorium that was decorated by neoclassical murals and similar additional points of ambiance. At this meeting, Coubertin eloquently spoke of the revival of the Olympic Games. This time, Coubertin aroused interest. The delegates at the conference voted unanimously for the Olympic Games. The delegates also decided to have Coubertin construct an international committee to organize the Games. This committee became the International Olympic Committee (IOC; Comità © Internationale Olympique) and Demetrious Vikelas from Greece was selected to be its first president. Athens was chosen as the location for the revival of the Olympic Games and the planning was begun. Bibliography * Allen Guttmann, The Olympics: A History of the Modern Games (Chicago: University of Illinois Press, 1992) 8.** Pierre de Coubertin as quoted in Olympic Games, Britannica.com (Retrieved August 10, 2000, from britannica.com/bcom/eb/article/2/0,5716,1150221108519,00.htmlDurant, John. Highlights of the Olympics: From Ancient Times to the Present. New York: Hastings House Publishers, 1973.Guttmann, Allen. The Olympics: A History of the Modern Games. Chicago: University of Illinois Press, 1992.Henry, Bill. An Approved History of the Olympic Games. New York: G. P. Putnams Sons, 1948.Messinesi, Xenophon L. A Branch of Wild Olive. New York: Exposition Press, 1973.Olympic Games. Britannica.com. Retrieved August 10, 2000 from the World Wide Web. britannica.com/bcom/eb/article/2/0,5716,1150221108519,00.htmlPitt, Leonard and Dale Pitt. Los Angeles A to Z: An Encyclopedia of the City and Country. Los Angeles: University of California Press, 1997.

China Essay Example | Topics and Well Written Essays - 250 words - 1

China - Essay Example Senior persons are expected to begin the introductions unlike in American culture. Chinese gift-giving is made with both hands and gifts but Chinese people usually reject gifts in the first occasion as a show of politeness. However, such gifts should not be of white or black color since it is a symbol of death or bad tragedy according to the culture. American culture on gift-giving is flexible since people can send their gifts through posts even without well established relationships (Alon 56). Chinese culture is male dominated unlike American culture which appreciates equality. Chinese culture has formal hierarchy which values age and status of the individual in the society unlike American culture that is informal. Chinese culture on social relationships is influenced by Confucianism behaviors that provide the subject and ruler. For instance, children should have maximum loyalty and respect to age and seniority in the family unlike American culture where respect is accorded according to ones achievements in life. In social gatherings, Chinese people prefer public places like restaurants and one should demonstrate they are enjoying the occasion while the host of the event begins eating first unlike American culture which prefers to host social gatherings in homes and private places (Alon 104). Chinese business culture values well established social relationships and face to face interactions and meetings unlike American culture which is geared at completing the tasks and written rules business and communication such as e-mails and telephone conversations. On the issue of government, Chinese culture is nationalistic and patriotic and obeys the authority and hierarchy in society quietly. Chinese people respect their traditional beliefs and main religions include Taoism, Confucianism and Buddhism while American religious culture is secular and characterized by various religious

Retail marketing case study Essay Example | Topics and Well Written Essays - 500 words

Retail marketing case study - Essay Example owth rate by both Company’s present challenges to the management especially in handling expanded responsibilities without compromising the quality and cost controls necessary for the business. Further, due to the fast growth of the number of stores, there is a likelihood of occurrence of hiring errors as a result of failure to evaluate new hires thoroughly. Extreme value retailers make profits by selling low priced single use packet products. These products have higher profit margin compared to larger quantities of the same product. Given the low prices and average transactions, extreme value retailers can make profits from selling these products in their numerous stores. From the case, it is evident that products prices of both Family Dollar and Dollar General are less than fifteen dollars enabling these firms to make a profit by the sale of these low-priced products. There are some reasons for increased customer patronage for extreme value retailer’s stores instead of Wal-Mart. Initially, extreme value retailer concentrated on low-income communities that were small to support a large Kmart or Wal-Mart discount store. The residences of these communities appreciated the ease of purchasing merchandise close to their homes instead of driving for half an hour to a discount store in a larger town. Several customers can walk to these stores. Also, shoppers can park near the stores in parking lots that are uncrowded thereby avoiding long check out lines. Dollar General should have a lower SG &A as a percent of sales. It is because Dollar General has 2005 sales surpassing seven billion dollars this is higher than the 2004 sales of Family Dollar that are approximately five million dollars. Investors measure how a Company spends its money by looking at SG & A (Yakhlef 1). A corporation that maintains SG & A that is a higher percentage of revenue compared to other Corporations in its industry may indicate a lack of ability to adapt to downturns in the

Diversity in Workforce Essay Example for Free

Diversity in Workforce Essay The Experiment I decided not to get too ambitious for the ping-pong experiment, so my list of errands for the day included dropping off a sweater at the dry cleaner’s and buying some groceries. I don’t have a ping-pong, so I ingenuously decapitate a bottle of the mouthwash. With a cheerful blue and white polka dot sock over my right hand I am ready for action. Or so I think. First hurdle is dressing. Obviously I haven’t thought it through well enough. All my jackets have zippers, and after trying one after another I give up. My husband’s pea coat will do just fine. Now boots†¦ forget the boots, nursing clogs (bright yellow) will have to do. I wish I could take a picture of the sight I make, but operating the phone is out of the question. Off I go! A few words should be said about the area where we live. It is quite a chi-chi area in downtown Ottawa – a ten minutes walk from the Parliament Hill. But as with almost any major city the streets are lined not only with trees but with homeless people. If this were San Francisco I would be leery to take my regular walks, but this being Canada the general mood is of relaxed friendliness, even if its roots are often 80 proof. As I walk down the street I realize that instead of looking and feeling different I blend right in with my out of season clogs, a manly pea coat and especially the sock over an apparently crippled appendage. All I need is a paper cup and I’d be open for business. Nobody asks anything or looks askance as I buy my Granny Smiths. Another crazy lady doing her shopping, no big deal. I step outside and immediately recoil, momentarily disoriented: all around me the throngs of the living dead in different stages of decomposition shuffle along the street. Then I remember: Halloween! There was something in the paper about a Zombie Invasion on Bank Street, but engrossed in my school work I completely forgot what day it was. I turn towards home and chug along like a sturdy tugboat, adroitly navigating the churning masses of howling zombies. All  around me there are bloodied bandages, decaying limbs, oozing body fluids. I suddenly realize that now I finally stand out in my getup. I look†¦ normal. Reflection The experiment yielded somewhat unexpected results but I as I return the cap to the mouthwash bottle the idea strikes me that I didn’t really need it to feel different. With my strong Russian accent I am pretty much guaranteed to always stand out. From the lily-white central Russia I immigrated to the USA where â€Å"We are, at almost every point of our day, immersed in cultural diversity: faces, clothes, smells, attitudes, values, traditions, behaviours, beliefs, rituals.† (Abdel-Fattah, R. n.d.). America has always been a beacon for the â€Å"huddled masses yearning to breathe free† (Lazarus, E. n.d.) and continues to have a special responsibility in the eyes of the rest of the world in upholding the ideals of democracy. Freedom of any persecution for its extremely diverse population is guaranteed by the American Constitution. As a result of this assurance the richness of the workforce arriving at the American shores – and at the disposal of American emp loyers is amazing: brains, experience, ingenuity, material resources, and business connections are just some of the treasures that can be accessed if this well is tapped and sustained (Bell, 2012, p. 13). Inside the USA the labor landscape is shifting profoundly even without considering the constant influx of immigrants. According to the Bureau of Labor Statistics (2012) stubborn recession, retiring baby-boomers and overall increasingly aging population are the reasons that more people are leaving the workforce than entering it. Desperate for workers, many companies will become more accepting of diverse employees, particularly older workers and women. The leading US advocacy group for retired people, the AARP, believes that 80% of baby boomers will keep working full- or part-time past their current retirement age. It even earned the name of Generation U (Unretired) (www.ey.com). Women, an increasingly well-educated source of talent and skilled labor, have been entering the workforce in greater numbers in recent decades. However, their talents often remain underutilized. The same applies to people with dishabilles and nontraditional sexual orientation. Their contribution to the workforce yet remains to be fully realized. Today the world is rapidly diminishing as economy is becoming global. For our  class we could have been experimenting with a miniature globe instead of a ping-pong†¦ Everything seems within reach these days. If we don’t harness the immense creative potential offered by the diverse labor force â€Å"the United States may be left behind in an increasingly competitive and global world.† (Bell, 2012, p. 522) A Personal Observation I have been working in the USA since 1998 and I have been privileged to experience tutelage of some excellent managers. California is a microcosm of racial, ethnic and gender diversity and I can testify that when it works – it works! I see a good manager of a diverse organization as a conductor of a philharmonic orchestra. So many different instruments! Chaos! Cacophony! But with patience, perseverance, hard work and trust on both ends a beautiful melody is born. And a very solid team. Sources Abdel-Fattah, R. (n.d.) Randa Abdel-Fattah quotes. Retrieved November 01, 2013 from http://www.brainyquote.com/quotes/authors/r/randa_abdelfattah.html Bell, M. P. (2012). Diversity in organizations (2nd ed). Arlington, TX: South-Western. Bureau of Labor Statistics (2012). Labor Force Projections to 2020: a More Slowly Growing Workforce. Retrieved from http://www.bls.gov/opub/mlr/2012/01/art3full.pdf Lazarus, E. (n.d.) The New Colossus, Retrieved November. 02, 2013 from http://www.libertystatepark.com/emma.htm http://www.ey.com/GL/en/Issues/Business-environment/Six-global-trends-shaping-the-business-worldDemographic-shifts-transform-the-global-workforce

Global Warming :: Greenhouse Effect, Climate Change

Global Warming Abstract The world's scientific experts agree that industrial and land use activities are having an adverse impact on our climate. Burning of fossil fuels such as coal, oil, and gasoline creates global warming pollution that acts as the glass in a greenhouse, reflecting heat back toward the Earth and warming our climate. If we do not take steps now to reduce our emissions of global warming pollution, we will suffer serious environmental, public health, and economic repercussions. We owe it to our next generations to leave them a healthy environment and economy. Industries must start reducing their emissions of global warming pollution before we seal the fate of future generations. The earth's climate is predicted to change because human activities are altering the chemical composition of the atmosphere through the buildup of greenhouse gases (primarily carbon dioxide, methane, and nitrous oxide). Its functions are similarly to the walls and roof of a greenhouse, allowing sunlight to enter, but preventing heat from escaping. Sunlight passes through the atmosphere and heats the earth?s surface. The earth gives off heat energy, in the form of infrared radiation, which travels back toward the atmosphere. Instead of going into space, some of the infrared radiation is trapped by greenhouse gases (Schneider, 1989). The main greenhouse gases are carbon dioxide, methane, water vapor, and ozone. The gases send infrared radiation back to the earth's surface. Some greenhouse gases occur naturally in the atmosphere, while others result from human activities. Naturally occuring greenhouse gases include water vapor, carbon dioxide, methane, nitrous oxide, and ozone. Certain human activities, however, add to the levels of most of these naturally occurring gases: 1) Carbon dioxide is released to the atmosphere when solid waste, fossil fuels (oil, natural gas, and coal), and wood and wood products are burned. 2) Methane is emitted during the production and transport of coal, natural gas, and oil. Methane emissions also result from the decomposition of organic wastes in municipal solid waste landfills, and the raising of livestock. 3) Nitrous oxide is emitted during agricultural and industrial activities, as well as during combustion of solid waste and fossil fuels. Greenhouse gases that are not naturally occurring include byproducts of foam production, refrigeration, and air conditioning called chlorofluorocarbons (CFCs), as well as hyrofluorocarbons (HFCs) and perfluorocarbons (PFCs) generated by industrial processes.

Major works data sheet for Rebecca Essay

Title: Rebecca Author: Daphne du Maurier Date of Publication: 1938 Genre: Romance, Gothic, Mystery, Classic Biographical Information about the Author: Daphne du Maurier was born on May 13, 1907, in London, England, the daughter of actor-manager Sir Gerald du Maurier. She was a popular novelist known for her suspenseful, romantic and sometimes supernatural plots. Her best known works are Rebecca and The Birds, both adapted to film by Alfred Hitchcock. Du Maurier was made a Dame Commander in the Order of the British Empire in 1969. She died in 1981 in Par, Cornwall, England. Historical Information about the period of Publication: Characteristics of the genre: Romanticism saw a shift from faith in reason to faith in the senses, feelings, and imagination; a shift from interest in urban society to an interest in the rural and natural; a shift from public. Gothic horror) is a genre of literature that combines elements of both horror and romance. Plot Summary: Rebecca’s narrative takes the form of a flashback. The heroine, who remains nameless, lives in Europe with her husband, Maxim de Winter, traveling from hotel to hotel, harboring memories of a beautiful home called Manderley, which, we learn, has been destroyed by fire. The story begins with her memories of how she and Maxim first met, in Monte Carlo, years before. In her flashback, the heroine is working as the young traveling companion to a wealthy American named Mrs. Van Hopper. In her flashback, Maxim is staying at the same hotel as the heroine and her employer, and after knowing the heroine for only a few weeks, he proposes marriage. She accepts, and he marries her and takes her back to his ancestral estate of Manderley. But a dark cloud hangs over their marriage: Maxim’s first wife, Rebecca, drowned in a cove near Manderley the revious year, and her ghost haunts the newlyweds’ home. Rebecca’s devoted housekeeper, the sinister Mrs. Danvers, is still in charge of Manderley, and she frightens and intimidates her new mistress. Despite the encouragement of the house overseer, Frank Crawley, and Maxim’s sister, Beatrice, the heroine struggles in her new life at Manderley. She feels that she can never compare favorably to Rebecca, who was beautiful, talented, and brilliant–or so everyone says–and soon she feels that Maxim is still in love with his dead wife. Manderley traditionally hosts a costume all each year, and it is soon time for the gala to take place. Swept up in the preparations, the heroine’s spirits begin to revive. But the ball ends in disaster: on Mrs. Danvers’s suggestion she wears a costume that, it turns out, is the same dress that Rebecca wore at the last ball. Upon seeing the heroine, Maxim is horrified, and the heroine becomes convinced that he will never love her, that he is still devoted to Rebecca. The following day, Mrs. Danvers almost convinces her to kill herself, and she only breaks away from the old woman’s spell when rockets go off over the cove, signaling that a ship nas run aground. When divers swim near the grounded snip, they find the wreckage of Rebecca’s sailboat, with Rebecca’s dead body in the hold. This discovery prompts Maxim to tell the heroine the truth: Rebecca was a malevolent, wicked woman, who lived a secret life and carried on multiple affairs, including one with her cousin, Jack Favell. On the night of her death, Maxim had demanded a divorce, and she had refused, and told him that she was pregnant with Favell’s child. Furious, he seized a gun and shot her, and then sailed out to the harbor in Rebecca’s boat and sank it, with the body stowed safely inside. This revelation restores the heroine’s marriage, and enables her to finally shake off the burden of Rebecca’s ghost. Meanwhile, however, the noose of Justice tightens around Maxim: first, it is found that holes have been drilled in the bottom of Rebecca’s boat; luckily the coroner delivers a report of suicide, rather than murder. But soon Rebecca’s cousin Favell, certain that Rebecca did not kill herself, accuses Maxim of the crime. The local magistrate, Colonel Julyan, investigates, and finds that on the day of her death, Rebecca went up to London to see a Doctor Baker. Favell, Maxim, and he heroine accompany Julyan to London; the heroine is certain that Baker will reveal that Rebecca was pregnant, thus revealing Maxim’s vengeful motive for murder. But instead, it turns out that Rebecca was dying of cancer, and that furthermore she was infertile; she had lied to Maxim about her pregnancy. Her terminal illness now supplies a motive for Rebecca’s supposed suicide, and Maxim is saved. He and the heroine drive all night back to Manderley, stopping only once, when Maxim calls home and learns that Mrs. Danvers has disappeared. As they crest the ridge near the mansion, they look down and find it in flames. Describe the authors style: British writer that uses vivid and lengthy descriptions to describe nature. She is very detailed and descriptive, and used some poetic themes to strengthen her writing. An example that demonstrates her style: â€Å"The road to Manderley lay ahead. There was no moon. The sky above our heads was inky black. But the sky on the horizon was not dark at all. It was shot with crimson, like a splash of blood. And the ashes blew towards us with the salt wind from the sea. † Memorable Quotes â€Å"If only there could be an invention that bottled up a memory, like scent. And it never aded, and it never got stale. And then, when one wanted it, the bottle could be uncorked, and it would be like living the moment all over again. † P 36 The quote shows how much the heroine enjoyed spending the quality time with Maxim and wanted their quality time to last a lifetime because she loved him so much. â€Å"l wish I was a woman of about thirty-six dressed in black satin with a string of pearls. † Heroine always wanted to change because she believed that Maxim was still in love with Rebecca, so she believed that she had to change to make him love her as much as he loved Rebecca. Last night I dreamt I went to Manderley again. † Heroine had dreams of Manderley a lot because it still haunted her even after it had been burned down. She did end up falling in love with it, but all the baggage that came along with it was too much for her. â€Å"Either you go to America with Mrs. Van Hopper or you come home to Manderley with me. † â€Å"Do you mean you want a secretary or something? † â€Å"No, I’m asking you to marry me, you little fool. † Maxim asks the heroine to marry him so that she can go back to Manderley with him instead of having to leave with Mrs. Van Hopper. â€Å"The road to Manderley lay ahead. There was no moon. The sky above our heads was inky black. But the sky on the horizon was not dark at all. It was shot with crimson, like a splash of blood. And the ashes blew towards us with the salt wind from the sea. † The mansion had been set fire by someone, and the details given her are a great example of du Maurier’s writing and the details and vivid descriptions that she gave throughout this novel. â€Å"We all of us have our particular devil who ruses us and torments us, and we must give battle in the end. Maxim said this, because he has that â€Å"devil† of Rebecca still aunting him even though she has long been dead. Characters Name Role in the Story Significance Adjectives Heroine (Mrs. De Winter) Mr. de winter’s wife, and loyal supporter. She is the main character, But she is never named. Even throughout the entire book she never has a name besides Mrs. de Winter. She was a shy newcomer to Ma nderley and was kind of not liked by some especially Mrs. Danvers. Shy; self- conscious; Mr. de Winter (Maxim) The husband to Mrs. de Winter, and later to be revealed in the novel as the killer of his late wife Rebecca. The other main character of the husband to Mrs. e Winter. A cultured, intelligent older man, and the owner of Manderley, a prized estate and mansion on the English coast. novel, Intelligent; rich Mrs. Danvers Housekeeper of Manderley, was Rebecca’s personal maid. The sinister housekeeper at Manderley. She was fiercely devoted to Rebecca, and remains devoted to her even after death. She despises the heroine for taking her mistress’s place. Mean; selfish; rude Jack Favell Rebecca’s Cousin Rebecca’s cousin. Lacking integrity and given to alcoholic behavior, he was Rebecca’s lover while she was married to Maxim. Crazy; drunk Rebecca Maxim’s late wife, who was murdered by him. In life, Rebecca was the beautiful, much-loved, accomplished wife of Maxim de Winter, and the mistress of Manderley. Now a ghost, she haunts the mansion, and her presence torments the heroine after her marriage to Maxim. Beautiful; cunning; sneaky Mrs. Van Hopper Heroine’s employer at the beginning of the book A vulgar, gossipy and wealthy American woman. She employs the heroine as a companion while sne travels trom one European resort unkind Setting: town to another. Rude;

Hotel Case

The Royal Hotel Case Study describes a situation where a junior consultant has architected a hotel maintenance management and issue tracking solution for a boutique hotel client. Blake, the consultant, identified a hotel maintenance management package which included a Rapid Response issue logging module, Preventative Maintenance module and the Reporting Module. Blake left the engagement prior to the completion of the change and has been called back because the system has been month balled a few weeks after go live. The hotel GM and Blake’s boss are extremely unhappy. The Cast of charactersBlake Cantera > An MBA student with two weeks consulting training. The architect of the solution on his first engagement Royal Hotel GM > A no nonsense, old school hotelier, running a boutique business hotel in New York. The GM wants to eliminate situations where guests discover maintenance issues. Director of Housekeeping > Not a champion for the system and does not take ownership for the ma intenance issues at the hotel Director of Maintenance > Roll has a natural conflict with housekeeping – did housekeeping report the issues and maintenance lose it, or did housekeeping just not report it?Director IT Espresso Vendor > Potentially oversold the solution as a panacea Jack Scarso > A colleague of Blake’s with similar experience, who is held in low esteem. Jack was assigned to implement the solution when Blake was transferred off. Jack received virtually no handover. Fancy Consultants Boss > The kind of boss who provides little support and mountains of expectation and appears to take little or no responsibility for the issues. Issues with the solution and approachThe implementation of the Espresso system would classify as a second order change which impacts Technology, Process and People and requires careful planning on how to overcome the End Users resistance to change which could dramatically impact the adoption of the system. The GM is an â€Å"Old School † hotelier however the proposed solution is a very â€Å"New School† solution; relying on digital logging, reporting and electronic task tracking rather than relationships and hierarchy for effectiveness, this suggests some ultural challenges that would appear not to have been addressed. The staff who are required to interact with the system will undergo process and cultural changes The way that housekeeping report issues changes – instead of waiting until the end of the shift they now report issues using the phone as they come across them. Maintenance teams are now being tracked using the sidekick and bar code system, to ensure stations are visited. Additionally reporting has been implemented to identify top performers and motivate staff.As such attention to managing the people dimension to ensure that the change is adopted is critical to the success of the initiative In-experienced change implementor acting without supervision or guidance. Change in key resourc es during the implementation with little effective transition or handover. Limited or no executive or general management oversight or support of the implementation from FC, the Royal Hotel or the Vendor. What should Blake do? Firstly, Blake needs to ensure that the Espresso System has the comitment of the full management team.After all, these are the people who let the system get mothballed so quickly. This means assembling the stakeholders and seeking their commitment to the success of this initiative – this is not just Blakes’ problem and Blake can’t fix it by himself – the system needs to be owned. Next Blake needs to understand what the current situation is which will involve clarifying the following Why did the employees stop using the system Why did the Directors of Maintenance and Housekeeping let their employees stop using the system? What needs of the employees did the old system better suit?How was the bar coding of maintenance points deployed? Did the management team receive the new reports and were their requirements catered for with the reporting tools? How were job changes managed and assigned – for example monitoring the Command Centre? Infrastructure – did the solution integrate with existing infrastructure – were the reports accessible? Were the sidekick units adopted? Through this process of analysis Blake can produce a post implementation review and and action plan for system design modifications, change management, training and re-release.

Free Essays on The Hobbitt

and a knife the trolls were carrying. The travelers come across the Secret Valley. There they stop at Elronds’ Last Homely ... Free Essays on The Hobbitt Free Essays on The Hobbitt Hobbit The book begins with Biblo Baggins enjoying a pipe after breakfast. This is one of his favorite pleasures and he feels quite content in doing so. He is middle-aged, and resides in a burrow in the ground. One morning Gandalf, a wizard stops by to talk with Biblo. He tells Biblo that he is looking for someone to go on an adventure with him. Although Biblo is tempted he declines, but not before inviting Gandalf for tea the next morning. The next day Biblo hears his doorbell and he remembers inviting Gandalf for tea, but instead of the wizard at the door, there is a group of dwarves, thirteen in all. Thorin son of the dwarf king starts to outline a plan on how to regain the treasure stolen by the dragon Smaug. Biblo is shocked to realize these plans involve him. He then realizes that Gandalf has tricked him by inscribing on his door that he was a burglar seeking a job with lots of excitement. With all this talk of quests and glory Biblo decides to join the party after al l. Gandalf reveals a key and a map of their journey, which ends at the Lonely Mountain. It is there that the treasure of Thorins’ ancestors is guarded by Smaug. The quest begins and the party meets at the Green Dragon Inn. From there they venture into the Lone-lands. As heavy rains begin to fall, Biblo notices that Gandalf is missing. When it starts to pour they stop to investigate a light. Their Biblo finds three trolls grumbling about food. Biblo decides to live up to title of burglar and attempts to pick one of the trolls’ pockets. However they quickly capture him. The dwarfs see what's going on and try to save Biblo but all of them except Thorin are caught. Thorin formulates a plan to free them but fails. Gandalf returns and occupies the trolls till dawn, and then they turn into stone. The group takes the two swords and a knife the trolls were carrying. The travelers come across the Secret Valley. There they stop at Elronds’ Last Homely ...

Dissolve Definition in Chemistry

Dissolve Definition in Chemistry In chemistry, to dissolve is to cause a solute to pass into a solution. Dissolving is also called dissolution. Typically, this involves a solid going into a liquid phase, but dissolution can involve other transformations as well. For example, when alloys form, one solid dissolves into another to form a solid solution. Specific criteria must be met for a process to be considered dissolution. For liquids and gases, the substance that dissolves must be capable of forming non-covalent interactions with the solvent. For crystalline solids, the crystal structure needs to be broken up to release atoms, ions, or molecules. When ionic compounds dissolve, they separate into their component ions in the solvent. The term solubility refers to how readily a substance dissolves in a specific solvent. If dissolution is favored, the substance is said to be soluble in that solvent. In contrast, if very little solute dissolves, it is said to be insoluble. Keep in mind, a compound or molecule may be soluble in one solvent yet insoluble in another. For example, sodium chloride is soluble in water but not as soluble in organic solvents such as acetone or turpentine. Examples Stirring sugar into water is an example of dissolving. The sugar is the solute, while the water is the solvent. Dissolving salt in water is an example of dissolution of an ionic compound. The sodium chloride (salt) dissociates into sodium and chloride ions when it is mixed with water. Releasing the helium from a balloon into the atmosphere is also an example of dissolving. The helium gas dissolves into the larger volume of the air.

Desserts Research Paper Example | Topics and Well Written Essays - 2500 words

Desserts - Research Paper Example This is a statling statisctics given that many of us may never have come across deserts in our life time. Yet one fifth of the earth is such a huge chunk of earth. This therefore makes deserts even more intersting to study. A desert can be defined as an area of land which is very dry because it receives very little amounts of rainfall and other forms of precipitation such as mist, snow and fog. The National Geographic estimates that any place receiving less than 10 inches of rain (approximately 25 centimeters) annually is considered to be a desert. These are very low amounts of rainfall and there is no guessing that life can be harsh in such a place. Yet as we will see later, deserts are rich in plant and animal life. Another characteristic of deserts is that they experience very high levels of evaporation from the earth’s surface and transpiration from plants. This is because of the very high levels of temperatures found in these places, mostly due to direct sunlight hitting the ground. The reason for this is that due to low levels of precipitation, there is very little clouds to reflect back the sun rays, therefore much of the sun rays actually reach the earth’s surface. The temperature levels are so high that the National Geographic estimates that in North Africa’s Sahara desert, temperatures reaches 50 degrees Celsius during the day. It is important to note that not all deserts of the world experiences very high temperatures. Indeed, we have cold deserts of the world. In these deserts, very low temperatures hinder most of the life forms and therefore the ground is largely bare and barren, just like in other deserts. Examples of cold deserts of the world are the Gobi desert in Asia and the desert found in the continent of Antarctica. From the above description, it is possible to understand why deserts are vast areas with low vegetation cover and bare soil. Principally, conditions are so harsh that normal life is almost impossible. To thrive

The Internet and Business Essay Example | Topics and Well Written Essays - 2000 words

The Internet and Business - Essay Example Every business to thrive in this tough competitive market must have a business model to boost the developmental plans. A business model acts as the back-bone of a business and helps the business to make strategic decisions. River Island - as a business has a business model of stylish, high-quality fashion clothing especially for its target audience. The Body Shop on the contrary has developed a business model focusing on the natural beauty and beauty products. River Island promotes fashion and modernization; whereas The Body Shop promotes beauty with natural products. As part of business model and marketing strategy each business has their own target markets and target audiences. River Island targets young men and women, boys and girls with an attitude and style statement. The target audience is high-street consumers looking for affordable yet stylish fashion clothing by including new designs in apparel, shoes, bags and more. On the contrary The Body Shop targets consumers with more mature blend of mind set and inclined towards natural products for beauty enhancement. The target audience is restricted to consumers who are searching for natural beauty products for various requirements including, skin care, body and bath, make-up, hair, fragrance and more. Modern business world has seen fierce competitions within business houses. It is nearly impossible to have a business without any competition in modern days. River Island has also competitions such as H&M, Republic, ASOS, G2000, Padini, U2 etc to name a few. Similarly The Body Shop also faces many competitors such as Lush, Aveda, Origins, Kiehls etc to name a few. Businesses have developed marketing strategies exploiting the mass adoption and usage of Internet. The simplest and foremost of Internet marketing strategies is the website of the business. Although the Internet marketing strategies

Describe to me the basic differences between Scientific Method and Essay

Describe to me the basic differences between Scientific Method and Scientific Process - Essay Example This is basically the process through which science actually takes place. It takes place in a series of steps which involve making hypotheses, deriving predictions and performing experiments in line with those predictions to determine whether the initial hypotheses were indeed correct. This basically entails the steps that are taken in performing a scientific method. The scientific process is contained in the scientific method. Science is in itself the study of processes through scientific methods. The scientific process has inputs and desired outcomes which in tern influence the Scientific methods It is clear from the discussion above that there are certain basic differences between scientific method and scientific process. What is clear, however, is that the two are so much dependent on each other. The scientific method investigates what is known based on measurable evidence while scientific process is all the steps that the scientific method applies in achieving its

Gas Chromatography Mass Spectrometry Environmental Sciences Essay

Gas Chromatography Mass Spectrometry Environmental Sciences Essay Gas chromatography-mass spectrometry (GC-MS) is a method that combines the features of gas-liquid chromatography and mass spectrometry to identify different substances within a test sample. [6] Gas chromatography (GC) and mass spectrometry (MS) make an effective combination for chemical analysis. [5, 10] The use of a mass spectrometer as the detector in gas chromatography was developed during the 1950s by Roland Gohlke and Fred McLafferty. These sensitive devices were bulky, fragile, and originally limited to laboratory settings. The development of affordable and miniaturized computers has helped in the simplification of the use of this instrument, as well as allowed great improvements in the amount of time it takes to analyze a sample. In 1996 the top-of-the-line high-speed GC-MS units completed analysis of fire accelerants in less than 90 seconds, whereas first-generation GC/MS would have required at least 16 minutes. This has led to their widespread adoption in a number of fields. [6] GC-MS theory and principle The Gas Chromatography/Mass Spectrometry (GC/MS) instrument separates chemical mixtures (the GC component) and identifies the components at a molecular level (the MS component). It is one of the most accurate tools for analyzing environmental samples. The GC works on the principle that a mixture will separate into individual substances when heated. The heated gases are carried through a column with an inert gas (such as helium). As the separated substances emerge from the column opening, they flow into the MS. [3] The GC separates the constituents of a sample as previously described, but as the gaseous sample exits the column and enters the Mass Spectrometer, it is bombarded with electrons that cause the molecules to become unstable and break down into charged fragments. The positive ions are collected and separated on the basis of their mass / charge ratio.   Various analyser types are available depending on what is being studied.   We have both a quadrupole type MS and an ion trap type MS available. The resulting mass spectra permit the identification of the analytes.   A typical detection limit would be 10 picograms which make it much more sensitive than the flame ionising detector on a GC. [2] To effectively use GC/MS evidence one must understand the process.   First, the GC process will be considered, and then the MS instrument will be presented.  [5] Gas chromatography In general, chromatography is used to separate mixtures of chemicals into individual components. Once isolated, the components can be evaluated individually. In gas chromatography (GC), the mobile phase is an inert gas such as helium. The mobile phase carries the sample mixture through what is referred to as a stationary phase. The stationary phase is a usually chemical that can selectively attract components in a sample mixture. The stationary phase is usually contained in a tube of some sort. This tube is referred to as a column. Columns can be glass or stainless steel of various dimensions. The mixture of compounds in the mobile phase interacts with the stationary phase. Each compound in the mixture interacts at a different rate. Those that interact the fastest will exit (elute from) the column first. Those that interact slowest will exit the column last. By changing characteristics of the mobile phase and the stationary phase, different mixtures of chemicals can be separated. Further refinements to this separation process can be made by changing the temperature of the stationary phase or the pressure of the mobile phase. The capillary column is held in an oven that can be programmed to increase the temperature gradually (or in GC terms, ramped). This helps our separation. As the compounds are separated, they elute from the column and enter a detector. The detector is capable of creating an electronic signal whenever the presence of a compound is detected. The greater the concentration in the sample, the bigger the signal. The signal is then processed by a computer. The time from when the injection is made (time zero) to when elution occurs is referred to as the retention time (RT). While the instrument runs, the computer generates a graph from the signal. This graph is called a chromatogram. Each of the peaks in the chromatogram represents the signal created when a compound elutes from the GC column into the detector. The x-axis shows the RT, and the y-axis shows the intensity (abundance) of the signal. [1] Figure: schematic diagram of gas chromatography 3.1 Mass spectrometry Mass spectrometry (MS) is a technique used for characterizing molecules according to the manner in which they fragment when bombarded with high-energy electrons, and for elemental analysis at trace levels. Therefore, it is used as a means of structural identification and analysis. Its widest application by far, is for the structural elucidation of organic compound. MS involves the ionization (conversion of molecules into positively charged ions) and fragmentation of molecules. Various methods are available to effect such a process: e.g. (i) Electron impact ionization, by far the most common mode used, (ii) Chemical ionization, (iii) Field ionization or (iv) Fast atom bombardment. In the more commonly used electron impact (EI) mode, the sample molecules are bombarded in the vapour phase with a high-energy electron beam in the instrument known as a mass spectrometer. This process generates a series of positive ions having both mass and charge, which are subsequently separated by deflection in a variable magnetic field according to their mass to charge (m/z) ratio. This results in the generation of a current (ion current) at the detector in proportion to their relative abundance. The resulting mass spectrum is recorded as a series of lines or peaks of relative abundance (vertical peak intensity) versus m/z ratio. The sample is introduced into the inlet system, where it is heated and vaporized under vacuum, and then bled into the ionization chamber (ion source) through a small orifice. Sample sizes for liquids and solids range from milligrams to less than a nanogram, depending on the detection limits of the instrument. Once the gas stream from the inlet system en ters the ionization chamber, it is bombarded at right angles by an electron beam (70 eV) emitted from a hot filament. Only Ëœ20eV is needed to remove one electron from the molecule, to create M+, the remainder is used to fragment the molecular ion into a mixture of radical cations, cations and free radicals. The positively charged ion fragments are then forced through a series of negatively charged accelerating slits towards the mass analyser, where separation of these ion fragments takes place. This analyser tube is an evacuated curved metal tube through which the ion beam passes from the ion source to the ion collector. In early instruments, the fragment ions were deflected in a curved path by a magnetic field only. Mass separation depended on the magnetic field strength, the radius of curvature of the magnetic field and the magnitude of the acceleration voltage. The introduction of an electrostatic field after the magnetic field in later instruments permitted higher resolution so that the mass readings could be obtained to four decimal places. In present day instruments, this double focusing system has been further modified to optimize resolution and most instruments now use a quadrupole mass analyser to effect separation of the ion fragments. The ions are collected one set at a time, with the aid of collimating slits, in the ion collector, where they are also detected and amplified by an electron multiplier. Mass spectral data is recorded on computer. Most mass spectrometers are computer controlled nowadays, and scans from mass ranges 12 to > 700 amu, Can be performed in seconds. [4] Figure: schematic diagram of mass spectrometry 4. Instrumentation of GC-MS The insides of the GC-MS, with the column of the gas chromatograph in the oven on the right. The GC-MS is composed of two major building blocks: the gas chromatograph and the mass spectrometer. The gas chromatograph utilizes a capillary column which depends on the columns dimensions (length, diameter, film thickness) as well as the phase properties (e.g. 5% phenyl polysiloxane). The difference in the chemical properties between different molecules in a mixture will separate the molecules as the sample travels the length of the column. The molecules take different amounts of time (called the retention time) to come out of (elute from) the gas chromatograph, and this allows the mass spectrometer downstream to capture, ionize, accelerate, deflect, and detect the ionized molecules separately. The mass spectrometer does this by breaking each molecule into ionized fragments and detecting these fragments using their mass to charge ratio. Figure: GC-MS schematic These two components, used together, allow a much finer degree of substance identification than either unit used separately. It is not possible to make an accurate identification of a particular molecule by gas chromatography or mass spectrometry alone. The mass spectrometry process normally requires a very pure sample while gas chromatography using a traditional detector (e.g. Flame Ionization Detector) detects multiple molecules that happen to take the same amount of time to travel through the column (i.e. have the same retention time) which results in two or more molecules to co-elute. Sometimes two different molecules can also have a similar pattern of ionized fragments in a mass spectrometer (mass spectrum). Combining the two processes makes it extremely unlikely that two different molecules will behave in the same way in both a gas chromatograph and a mass spectrometer. Therefore when an identifying mass spectrum appears at a characteristic retention time in a GC-MS analysis, i t typically lends to increased certainty that the analyte of interest is in the sample. [6] Figure: schematic of GC/MS 4.1 Inlet system Samples are introduced to the column via an inlet. This inlet is typically injection through a septum. Once in the inlet, the heated chamber acts to volatilize the sample. [6] 4.1.1 GC-MS interface In this GC-MS system, the link between the two instruments is called an interface; it is like a jet separator, whose purpose is to (1) enrich the sample and (2) adjust the vacuum to the high vacuum conditions needed for MS analysis of the column eluent. [11, 9] After separation of our components by the GC, we need away to introduce this sample into MS- interface. An ideal interface should be Qualitatively transfer all analyte Reduce pressure flow/from chromatograph to level MS can handle Not cost an arm (or a leg) No interface meets all requirements The major goal of the interface is to remove all of the carrier gas from- the majority of the effluents. Interface should cover Molecular separator Permeation separator Open split Capillary direct [7] 4.1.2 Molecular separator It is the most popular approach when packed columns are used and based on the relative rate of diffusion. In this the smaller molecules will diffuse more rapidly and most will miss the MS entry jet. The larger molecules will diffuse more slowly will tend to lead the MS entry jet. [7, 11] Figure: molecular separator Advantages of molecular separator It is relatively simple and inexpensive approaches Disadvantages Rate of diffusion is molecular weight dependent If jet becomes partially plugged, you can end up with an excellent carrier gas detector [7] 4.1.3 Permeation interface A semi permeation membrane is placed between the GC effluents and the MS The major problem with this approach is Membrane selectively based on polarity and the molecular weight slow to respond. Only a small fraction analyte actually permeates through the membrane. [7] Figure: permeation membrane 4.1.4 Open or split interface In a split system, a constant flow of carrier gas moves through the inlet. A portion of the carrier gas flow acts to transport the sample into the column. [6] The chromatographic column leads to a T-shaped that contains a smaller diameter tube. A platinum or deactivated fused silica capillary also leads to this tube and goes into the mass spectrometer source. The capillary is kept into the vacuum sealed device and is heated to avoid condensation. The T-shaped tube is closed at both ends but is not sealed, so that pressure remained equal to the atmospheric pressure. A helium gas is continuously passed to avoid any reaction of the gas. [9] The MS pulls the analyte in about 1mL/min through a flow restrictor. If flow is above that the excess is vented. If it is below the He from the external source is pulled in. it is the best source for that have flows close to1mL/min like capillary columns.[7] Figure: open or split interface Advantages Any gas producing source will be used. Relatively low cost and easy to use. Disadvantages Sample leaves columns in split. Split changes as flow change. Split system is preferred when the detector is sensitive to trace amounts of analyte and there is concern about overloading the column [7] 4.1.5 Capillary direct interface This coupling consists of having the capillary column directly entering the spectrometer source by a set of vacuum- sealed joints. Here the pumping is not the problem because the capillary is very long. A length of at least 1.5m is necessary for the column with inside diameter of 0.25mm. [9] If we limit the GC to the capillary column only, the MS can actually use all column effluents. [7] The carrier gas flow gets directed to purge the inlet of any sample following injection (septum purge). Yet another portion of the flow is directed through the split vent in a set ratio known as the split ratio. [6] Figure: capillary direct interface Advantages Low cost simple device No dead volume No selectivity Disadvantages Limits flow range that column can be used Limits the column ID that can use Part of column lost which serve as a flow restrictor[7] 4.2. Vacuum system In order to the MS process to work, it must be conducted under vacuum condition. The major reason for this is to increase the mean free path. The average distance that ions or molecules will travel before colliding with another ion or molecule. A high mean free path is to ensure predictable and reproducible high sensitivity and reliable mass analysis. [7] Since a vacuum is required to work a detector; Detectors are design to use the vacuum as an insulator Large voltage are used in the MS Operation of the detector in the absence of the vacuum that can cause severe damage Most instrument prevent operation if the vacuum is not high enough A vacuum is produced by using a combination of the two pumps- two stage vacuum pumps. The rotary pumps produced vacuum 102-104torr. These are the turbomolecular or diffusion pumps work in the range of 105torr. These are actually like the compressor. 4.2.1 Turbomolecular pump It relies on the series of blades or the air foils that tend to deflect the gas. It able to produce the clean vacuum in few hours and reliable Disadvantage It is expensive, short life time, can become noisy Figure: turbomolecular pump 4.2.2 Oil diffusion pumps It is another important type of the pump that produce high vacuum. These are reliable, maintenance free and quite but take much time and due to poor design oil enters into the vacuum. [7] Figure: oil diffusion pumps 4.3. Ionization A number of ionization techniques available Figure: types of ionization 4.3.1 Types of ionization After the molecules travel the length of the column, pass through the transfer line and enter into the mass spectrometer they are ionized by various methods with typically only one method being used at any given time. Once the sample is fragmented it will then be detected, usually by an electron multiplier diode, which essentially turns the ionized mass fragment into an electrical signal that is then detected. The ionization technique chosen is independent of using Full Scan or SIM. [6] 4.3.1.1 Electron Ionization By far the most common and perhaps standard form of ionization is electron ionization (EI). The molecules enter into the MS (the source is a quadrupole or the ion trap itself in an ion trap MS) where they are bombarded with free electrons emitted from a filament, not much unlike the filament one would find in a standard light bulb. The electrons bombard the molecules, causing the molecule to fragment in a characteristic and reproducible way. This hard ionization technique results in the creation of more fragments of low mass to charge ratio (m/z) and few, if any, molecules approaching the molecular mass unit. Hard ionization is considered by mass spectroscopists as the employ of molecular electron bombardment, whereas soft ionization is charge by molecular collision with an introduced gas. The molecular fragmentation pattern is dependant upon the electron energy applied to the system, typically 70eV (electron Volts). The use of 70eV facilitates comparison of generated spectra with Na tional Institute of Standard (NIST-USA) library of spectra applying algorithmic matching programs and the use of methods of analysis written by much method standardization Chemical Ionization. [6, 10] Figure: EI graph Figure: EI source 4.3.1.2 Chemical Ionization In chemical ionization a reagent gas, typically methane or ammonia is introduced into the mass spectrometer. Depending on the technique (positive CI or negative CI) chosen, this reagent gas will interact with the electrons and analyte and cause a soft ionization of the molecule of interest. A softer ionization fragments the molecule to a lower degree than the hard ionization of EI. One of the main benefits of using chemical ionization is that a mass fragment closely corresponding to the molecular weight of the analyte of interest is produced. Figure: CI source Positive chemical Ionization In Positive Chemical Ionization (PCI) the reagent gas interacts with the target molecule, most often with a proton exchange. This produces the species in relatively high amounts. Negative Chemical Ionization In Negative Chemical Ionization (NCI) the reagent gas decreases the impact of the free electrons on the target analyte. This decreased energy typically leaves the fragment in great supply. [6, 7] Figure: comparison of graph obtain from EI and CI 4.4 Mass analyzer A mass analyzer or filter is the portion of the mass spectrometer that is responsible for resolving different mass fragments. Typically all ions will move with same kinetic energy (1/2mv2). Some aspects of these accelerated ions are exploited as the basis for resolving them. 4.4.1 Types of mass analyzers There are following types of mass analyzers Magnetic Electrostatic Time of flight Quadrupole mass filter Quadrupole ion storage(ion trap) The last two types are most commonly used in GC/MS systems although time of flight making a come back [7, 6, 10] 4.4.1.1 Quadrupole mass filter It consists of four rods. Figure: rods of quadrupole Rods operate in pairs (x or y) and each carries a voltage. Only ions of proper m/z value can successfully traverses the entire filter (z axis). The high pass rods filter out ions with too low of an m/z. the low pass filter outs the ions with too high of an m/z value. [7] Figure: schematic of quadrupole 4.5 Detector Ion detection Once the ions are separated, we need a way to convert them to a response that can be used. An electron multiplier is the most common type of detector used. It is a continuous dynode type of detector. The inner surface of the detector is electroemassive material. When struck by ion electrons are ejected. Due to increasing potential, the electrons are accelerated and when they strike another surface, even more electrons are ejected. This significantly amplifies our signals. [7] Figure: detector 4.6 Data system Data system is the heart of our GC/MS system. Without it we would have no way to deal with the vast amount of information that even a single GC/MS analysis produce. Inexpensive fast desktop are the single most important advance in GC/MS. [7] Figure: data system 4.7 Method of analysis The primary goal of instrument analysis is to quantify an amount of substance. This is done by comparing the relative concentrations among the atomic masses in the generated spectrum. Two kinds of analysis are possible, comparative and original. Comparative analysis essentially compares the given spectrum to a spectrum library to see if its characteristics are present for some sample in the library. This is best performed by a computer because there are a myriad of visual distortions that can take place due to variations in scale. Computers can also simultaneously correlate more data (such as the retention times identified by GC), to more accurately relate certain data. Another method of analysis measures the peaks in relation to one another. In this method, the tallest peak is assigned 100% of the value, and the other peaks being assigned proportionate values. All values above 3% are assigned. The total mass of the unknown compound is normally indicated by the parent peak. The value of this parent peak can be used to fit with a chemical formula containing the various elements which are believed to be in the compound. The isotope pattern in the spectrum, which is unique for elements that have many isotopes, can also be used to identify the various elements present. Once a chemical formula has been matched to the spectrum, the molecular structure and bonding can be identified, and must be consistent with the characteristics recorded by GC/MS. Typically, this identification done automatically by programs which come with the instrument, given a list of the elements which could be present in the sample. A full spectrum analysis considers all the peaks within a spectrum. Conversely, selective ion monitoring (SIM) only monitors selected peaks associated with a specific substance. This is done on the assumption that at a given retention time, a set of ions is characteristic of a certain compound. This is a fast and efficient analysis, especially if the analyst has previous information about a sample or is only looking for a few specific substances. When the amount of information collected about the ions in a given gas chromatographic peak decreases, the sensitivity of the analysis increases. So, SIM analysis allows for a smaller quantity of a compound to be detected and measured, but the degree of certainty about the identity of that compound is reduced. [6] 5. Applications 5.1. Environmental Monitoring and Cleanup GC-MS is becoming the tool of choice for tracking organic pollutants in the environment. The cost of GC-MS equipment has decreased significantly, and the reliability has increased at the same time, which has contributed to its increased adoption in environmental studies. There are some compounds for which GC-MS is not sufficiently sensitive, including certain pesticides and herbicides, but for most organic analysis of environmental samples, including many major classes of pesticides, it is very sensitive and effective. 5.2. Criminal Forensics GC-MS can analyze the particles from a human body in order to help link a criminal to a crime. The analysis of fire debris using GC-MS is well established, and there is even an established American Society for Testing Materials (ASTM) standard for fire debris analysis. GCMS/MS is especially useful here as samples often contain very complex matrices and results, used in court, need to be highly accurate. 5.3. Law Enforcement GC-MS is increasingly used for detection of illegal narcotics, and may eventually supplant drug-sniffing dogs. It is also commonly used in forensic toxicology to find drugs and/or poisons in biological specimens of suspects, victims, or the deceased. 5.4. Security A post-September 11 development, explosive detection systems have become a part of all US airports. These systems run on a host of technologies, many of them based on GC-MS. There are only three manufacturers certified by the FAA to provide these systems, one of which is Thermo Detection (formerly Thermedics), which produces the EGIS, a GC-MS-based line of explosives detectors. The other two manufacturers are Barringer Technologies, now owned by Smiths Detection Systems and Ion Track Instruments, part of General Electric Infrastructure Security Systems. 5.5. Food, Beverage and Perfume Analysis Foods and beverages contain numerous aromatic compounds, some naturally present in the raw materials and some forming during processing. GC-MS is extensively used for the analysis of these compounds which include esters, fatty acids, alcohols, aldehydes, terpenes etc. It is also used to detect and measure contaminant from spoilage or adulteration which may be harmful and which is often controlled by governmental agencies, for example pesticides. 5.6. Astrochemistry Several GC-MS have left earth. Two were brought to Mars by the Viking program. Venera 11 and 12 and Pioneer Venus analysed the atmosphere of Venus with GC-MS. The Huygens probe of the Cassini-Huygens mission landed one GC-MS on SaturnHYPERLINK http://en.wikipedia.org/wiki/SaturnsHYPERLINK http://en.wikipedia.org/wiki/Saturnss largest moon, Titan. The material in the comet 67P/Churyumov-Gerasimenko will be analysed by the Rosetta mission with a chiral GC-MS in 2014. 5.7. Medicine In combination with isotopic labeling of metabolic compounds, the GC-MS is used for determining metabolic activity. Most applications are based on the use of 13C as the labeling and the measurement of 13C/12C ratios with an isotope ratio mass spectrometer (IRMS); an MS with a detector designed to measure a few select ions and return values as ratios. [6]

Terrorism Essay -- Homeland Security, Politics, Social Issues, Media

George Orwell once said, â€Å"Political language— with variations this is true of all political parties, from Conservatives to Anarchists—is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.† In today’s modern society, the world is continuing to become smaller and more interconnected than ever before due to media networks such as Cable News Network (CNN) providing round-the-clock news coverage and the Internet. In the last few decades, both information sources have been instrumental in helping to expose individuals all over the world to new ideas and diverse cultures. However, with this great opportunity to expand one’s knowledge and understanding of humanity, also brings to light other individuals or groups adverse and often dangerous ideologies as well. Philip Seib contends in his book, The Al Jazeera Effect,that â€Å"terrorist organizations such as Al Qaeda have made good use of new media, taking advantage of satellite television news channels’ hunger for content and using it to disseminate propaganda, display hostages, gain exposure, and on a grander scale, they count on the media to help spread terror†(pg. 3). Terrorists are unconventional in their approach to battle and operate with the belief that violence is a worthy cause in order to depose any organization or government that does not share their beliefs. Due to terrorist groups ability to use television and the Internet â€Å"to proselytize, recruit, train, and dispatch orders to their followers, governments—especially those that protect free speech—have been at a loss as to how to deal with the use of mass communication for such evil purposes†(pg. 3). Because of the unconventional nature that terrorists chose t... ...,† this time with Muslims as the primary target†(Dickinson, Keating). The Internet and Terrorism In Gabriel Weimann’s article, â€Å"How Modern Terrorism Uses the Internet† in the United States Institute for Peace Special Report, he states that, the Internet is in many ways an almost perfect embodiment of the democratic ideals of free speech and open communication; it is a marketplace of ideas unlike any that has existed before. Unfortunately, the freedom offered by the Internet is vulnerable to abuse from groups that, paradoxically, are themselves often hostile to uncensored thought and expression. Ironically, the same decentralized network of communication that the U.S. security forces created out of fear of the Soviet Union now serves the interests of the greatest foe of the West’s security services since the end of the Cold War: international terror (pg. 2).

KFC vs McDonald’s

When you like fried chicken, KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine. The following report is a comparative analysis of the operational parameters of McDonald’s and Kentucky Fried Chicken (KFC) and projects an overview of various factors that differentiate the services of the two food giants. The survey was based on the consumer’s response on their choice between KFC and McDonalds and the basis of their choice was differentiated into various factors.MCDONALD’S: COMPANY PROFILEThe year 1940 is the birth year of McDonald’s and they have started https://phdessay.com/explaining-of-the-child-protection-in-the-wider-concept-of-safeguarding-children-and-young-people/everything. Their Speedier Service System that was introduced in their very first restauran t is being followed until now in modern day fast food chains.Their very first mascot was a man with a head of a hamburger that is wearing a chef’s hat. It was replaced by McDonald’s ever popular clown man. McDonald’s is recorded to currently serving 58million customers each day in 119 countries.Their restaurants differ from their settings, some offer by-passers with their drive thru service, some have playgrounds for kids but are just counter service alone. Some of their restaurants have outer seats as well. McDonald’s signature colours are red and yellow.Their well-supported products are their famous hamburgers, breakfast offers, desserts, chicken sandwiches and French fries. For vegetarian customers, McDonald’s have offerings that are suitable for them. When it comes to regional branches, McDonald’s are known for being fond of offering these  countries food taboos for them to have some sort of relationship with people around. For example , Portugal McDonald’s are the only ones who have soup in the menu. Another example would be Indonesia for Mc Rice.MCDONALD’S IN INDIAThe year 1996 saw the opening of the first McDonald'sâ„ ¢ restaurant in India and since then, there have been numerous milestones for us. Here is a look at the last 17 years and all that was special about them.First McDonald'sâ„ ¢ restaurant opened on Oct. 13,1996 at Basant Lok in New Delhi. It was also the first McDonald'sâ„ ¢ restaurant in the world to not serve beef and pork based productsFirst Drive -Thru restaurant at Noida (UP) in 1997.First disabled friendly store at Noida (UP).First Mall location restaurant at Ansal Plaza (New Delhi) in 1999.First highway restaurant at Mathura (UP) in 2000.First thematic restaurant at Connaught Place (New Delhi) in 2001.The first restaurant in a food court at 3C's, Lajpat Nagar (New Delhi) in 2002.The first restaurant at the Delhi Metro Station at Inter State Bus Terminus. The first fundr aiser in association with ORBIS and Dr. Shroff's Charity Eye hospital. (Delhi)The first Dessert Kiosk – Faridabad (Haryana) in 2003.McDonald'sâ„ ¢ Delivery Service (McDeliveryâ„ ¢) introduced in New Delhi Local menu innovations like McAloo Tikkiâ„ ¢, McVeggieâ„ ¢ and Pizza McPuffâ„ ¢ exported to Middle Eastin 2004.McDeliveryâ„ ¢ on Bicycles flagged off at Chandni Chowk (Delhi) – another first  initiative by McDonald'sâ„ ¢ India.100th McDonald'sâ„ ¢ Restaurant opens in India in 2006.Also celebrated.10th Year Anniversary.First McDonald'sâ„ ¢ open in Eastern Region at Park Street, Kolkata in 2007.Also,first restaurant opened at Airport (Domestic Airport at New Delhi).First ‘Made For You' (MFY) restaurant opened at Greater Noida, Uttar Pradesh.First 24 hours McDonald'sâ„ ¢ Restaurant opens at Old Delhi Railway Stationin 2008.Also,Chicken McNuggets ® launched in India. The first reimaged (new look) restaurant opened at Ambiance mall, Vasant Kunj, New Delhi in 2010.McDonald'sâ„ ¢ launches the global singing contest for its restaurant employees – Voice of McDonald'sâ„ ¢ in 2012 and also introduces Spice Festival from April – June – Launches Spicy variants (Limited time offer).New Product Launch – McEggâ„ ¢.McDonald'sâ„ ¢ Celebrates National Breakfast Dayin 2013.McDonald’s has developed a menu especially for India with vegetarian selections to suit Indian tastes and preferences. Keeping in line with this, McDonald's does not offer any beef or pork items in India. In the last decade it has introduced some vegetarian and non-vegetarian products with local flavours that have appealed to the Indian palate. There have been continuous efforts to enhance variety in the menu by developing more such products. McDonald's has also re-engineered its operations repeatedly in its 11 years in India to address the special requirements of a vegetarian menu. Vegetable products are 100% vegetarian, i.e. they are prepared separately, using dedicated equipment and utensils only pure vegetarian oil is used as a cooking medium.Cheese and sauces are completely vegetarian and egg less. Separation of vegetarian and non-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving.KFC: COMPANY PROFILE KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company which also owns Pizza Hut and Taco Bell.KFC was founded by Harland Sanders, a colourful figure who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the r estaurant franchising concept, and the first â€Å"Kentucky Fried Chicken† franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as â€Å"Colonel Sanders†, Harland became a legendary figure of American cultural history, and his image remains prominent in KFC advertising. However, the company's rapid expansion saw it grow too large for Sanders to manage, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor He ublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, and the country is now the company's most profitable market.PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC primarily sells fried chicken pieces and variations such as chicken fillet burgers (chicken sandwiches[US]) and wraps, salads and side dishes such as French fries and coleslaw, desserts and soft drinks, often supplied by PepsiCo. Its most famous product is pressure fried chicken pieces,  seasoned with Sanders' â€Å"Original Recipe† of 11 herbs and spices. The exact nature of these ingredients is unknown, and represents a notable trade secret. Larger portions of fried chicken are served in a distinctive cardboard  "bucket†, which has become a signature of the chain since being introduced by franchisee Pete Harman in 1957. KFC is known for the slogan â€Å"finger lickin' good†, which has since been replaced by â€Å"Nobody does chicken like KFC† and â€Å"So good†.KFC IN INDIA The first Indian KFC opened in Bangalore in June 1995. Protests ensued from left wing, anti-globalisation and environmental campaigners, as well as local farmers, who objected to the chain bypassing local producers. Many Indians were concerned about the onslaught of consumerism, the loss of national self-sufficiency, and the disruption of indigenous traditions. The protests came to a head in August 1995, when the Bangalore outlet was repeatedly ransacked.KFC Bangalore demanded, and received, a police van permanently parked outside for a year. Rural activist M. D. Nanjundaswamy subsequently claimed KFC would adversely affect the health of the impoverished, by diverting grain from poor people to make the more profitable animal feed. Former environment minister Maneka Gandhi joined the anti-KFC movement. KFC was also accused of using illegally high amounts of monosodium glutamate (MSG) and frying its food in pork fat.A second store opened in Delhi, but was closed by the authorities soon afterwards, purportedly for health reasons, but more likely to avoid a repetition of the Bangalore incident. The two stores only managed to attract a limited, affluent clientele, and KFC decided to abandon the Indian market. KFC returned to India in 1999, with a new Bangalore outlet. This was the sole KFC in India until 2004, when the chain began to expand, albeit with a makeover and a range of new vegetarian dishes. As of December 2012, there were 280 KFCs in the Indian market. As well as the standard KFC offerings, the chain sells a chickpea burger and hot wings with chilli lemon sprinkles.RESEARCH METHODOLOGYIn simple terms methodology can be defined as, it is used to give a clear cut idea on what the researcher is carrying out his or her research. In order to plan in a right point of time and to advance the research work methodology makes the right platform to the researcher to mapping out the research work in relevance to make solid plans.More over methodology guides the researcher to involve and to be active in his or her particular field of enquiry. Most of the situations the aim of the research and the research topic won’t be same at all time it varies from its objectives and flow of the research but by adopting a suitable methodology this can be achieved. Right from selecting the topic and carrying out till recommendations research methodology drives the researcher in the right track. The entire research plan is based on the concept of right methodology.More over through methodology the external environment constitutes the research by giving a depth idea on setting the right research objective, followed by literature point of view, based on that chosen a nalysis through interviews or questionnaires findings will be obtained and finally concluded message by this research. On the other hand from the methodology the internal environment constitutes by understanding and identifying the right type of research, strategy, philosophy, time horizon, approaches, followed by right procedures and techniques based on his or her research work. In other hand the research methodology acts as the nerve center because the entire research is bounded by it and to perform a good research work, the internal and external environment has to follow the right methodology process.RESEARCH METHODOLOGY USEDIn this project, the research used is qualitative research method focusing on what kind of reasons led to the comparison between the two. Large amounts of necessary data and information were collected from the internet.RESEARCH OBJECTIVETo conduct survey analysis on the consumer’s preference of food joint amongst McDonald’s and KFC.RESEARCH HYPO THESISWhen young consumers choose the fast food restaurants, I selected six factors as the major factors, which are price, food selections, taste of food, environment, service and brand image and I consider that everyone has different beliefs on the six factors.The Six Hypotheses to be verified in this Research Hypothesis 1 Compared with KFCï ¼Å'†Environment† is a competitive advantage of McDonalds Hypothesis 2 Compared with KFCï ¼Å'† Food Selection.† is a competitive advantage of McDonalds Hypothesis 3 Compared with KFCï ¼Å'†Price† is a competitive advantage of McDonalds Hypothesis 4 Compared with KFCï ¼Å'†Brand Image† is a competitive advantage of McDonalds Hypothesis 5 Compared with KFCï ¼Å'†Service† is a competitive advantage of McDonalds Hypothesis 6 Compared with KFCï ¼Å'†Taste of Food† is a competitive advantage of MacdonaldsRESEARCH FRAMEWORKThis research is to understand how young consumers select fast food restaurants. On the other hand, this can help the two fast food restaurants to know their drawbacks and edges for improving and maintaining. The questionnaire is designed base on six hypotheses. After analysis, the result will indicate if the hypotheses are confirmed or rejected, through which the advantages of two fast food restaurants and consumers’ perception will be revealed. SAMPLE FRAMEA questionnaire was designed and used to verify the six hypotheses. 40 people were surveyed on their choice and perception on both the restaurants.CHAPTER II: ANALYSIS PART I MCDONALDS VS KFC: ENVIRONMENT KFCUnlike some other international food brands available here in India, KFC offers the same taste and value no matter which part of the world you are. You can sit back, enjoy and be assured of the world class quality. The environment of its outlets should you choose to dine in is always informal and fun like a select few can offer. It focuses on self service. Many times both m en and women enjoying a meal alone without judgement and pleasant service. Everyday 8 million customers are served in KFC and this is not without reason. They have formally announced the absence of Trans-fats in their cooking oil thus making your occasional binge less worrisome.MCDONALD’SThere’s always a rush near McDonald’s because they have planned their locations very well near colleges, classes stations etc so before going home or during the lunch break many people come for a snack. There is also a special counter for home delivery. A major highlight of the chain. It’s the interior which attracts you to the place, especially the well polished and squeaky clean floors and good seating arrangement. There is no formal stuff in here and it truly follows the concept of self service. Mc Donald’s is one of the most happening hang out joints. In all, a very ambient atmosphere for dining out.MCDONALDS VS KFC: FOOD SELECTION KFCKFC is geared up to tap th e country’s Youth crowd.KFC has launched their new menu Streetwise„ aiming at the college goers. With â€Å"Streetwise†, KFC is offering a range of signature KFC products at affordable prices.KFC has also launched several new television commercial as part of the promotional activities for the new offering.KFC’s earlier menu consisted of Chicken Wings and Wraps which were too alien for Indian taste buds. Hence, KFC localized its brand by introducing the Veggie Options to its menu that included rice meals, wraps and side dishes that was desirable to the Indian consumers. Also, it stuck to eggless mayonnaise and sauces. Even its trademark chicken dishes were given a local flavour with the use of Indian spices and cooking techniques. The recently  launched Veg Zinger burger is at par with its chicken counterpart. Also, KFC has changed its target audience. From Higher Income group to Middle Income Youth. While they have localized the menu according to the Ind ian Taste they haven’t forgotten their originality that is resides in Chicken.MCDONALD’SMcDonald's regular scrumptious menu includes wide range of products like McAloo Tikki, Filet-O-Fish, Spicy Range, Chicken McGrill, McVeggie, Veg Pizza McPuff, Chicken Mcnuggets, Fries, Wraps, an assortment of Sundaes, Soft Serve and refreshing beverages such as Ice Tea & Cold Coffee with outstanding service in a vibrant and lively ambience, for which McDonald's is known worldwide.McDonald’s has also recently introduced Masala Grill, a range of grilled vegetarian and non-vegetarian products inspired by the kebabs of the province in Pakistan formerly called the Northwest Frontier Province. These products are wrapped in roasted chilli sauce, a specially-developed condiment, and are available both a la carte and in meal combos. The range comprises two products, namely the Veg Masala Grill which is a blend of potatoes and a soya patty flavoured with aromatic spices, and the Chicke n Masala Grill , which comprises a chicken mince patty seasoned with Indian herbs and spices.MCDONALDS VS KFC: PRICE COMPARISONKFCKFC globally enters the market using market skimming. Their products are priced high and target the middle to upper class people. Gradually they trickle down the prices focusing on the middle to lower class people to penetrate both sides of the market. KFC price their product keeping different points in view. They adopt the cost base price strategy. Pricing of the product includes the govt. tax and excise duty and then comes the final stage of determine the price of their product. The products are bit high priced according the market segment and it is also comparable to the standard of their product. Total Pounds of Chicken Served in KFC RestaurantAnnually =1.914 Billion Total KFC Chicken Pieces Sold Annually = 5.89 BillionTotal Retail Sales = $8.9 Billion Sales Price of per Chicken Piece =$1.51MCDONALD’SMcDonald’s has realized that, despite the cost savings inherent in standardization, success can often be attributed to being able to adapt to a specific environment. This is indeed the case with its implementation of its pricing strategy, which is one of localization rather than globalization.As a part of its business strategy to penetrate deeper into the new and existing markets, the forever young brand McDonald’s introduced Happy Price Menu at Rs.20/- in the year 2004 in India. This value for money proposition has been well accepted by the discerning customers. The communication towards this proposition has graduated over the years, but the Happy Price Menu platform has been consistent. It came up with a very grasping punch line  ³Aap ke zamanemein ,baap ke zamane ke daam ´in 2008. This pricing strategy was founded to attract middle class and lower class people and the effect can clearly be seen in the consumer base that McDonalds has now.It started offering value meals in a range of prices.Ensured afforda bility and attracted the widest section of customers. Brought the customer and provided arrange of entry-level products. Trial of those new items and graduate to higher-rungs. For E.g. – if a customer starts with McAloo Tikki, he will finally graduate to McVeggie and so in Nonveg. McDonalds has certain value pricing and bundling strategies such as happy meal, combo meal, family meal, happy price menu etc to increase overall sales of the product. MCDONALDS VS KFC: BRAND IMAGEKFCKFC holds the position of a youth based brand with its youthful, lively ambience of stores and the friendly service. In KFC feedback is taken from the customer in order to know the customer demands and then improvements are made in products. KFC focuses on pure and fresh food in order to create a distinct and clear position in the minds of customers KFC has a strong  brand name and they are leading the market in fried chicken. KFC uses its attributes to Position its Product (Fried Chicken). KFC positi ons itself as a youthful, quick service restaurant brand that serves unique, great tasting food and beverages. The focus of the brand strategy is to highlight this across all their communication, menu offerings and the experience that is delivered.MCDONALD’SAt first people were rather sceptical about this brand. It was a foreign brand and people dint know what to expect. But clearly now, this doesn’t seem to be that way. Now when one thinks about McDonalds, one thinks about a place to go and ‘hang out’ with our friends because it has a comfortable environment. At the same time it not very expensive and gives quick service and value for money. And most of us have grown up having a meal in McDonalds with a cardboard crown on our head, a balloon in our hands, sitting in Ronald McDonalds lap and walking out with a toy in the end and also a big smile. As we left the restaurant we just could not wait to go back and enjoy the whole experience all over again.It is things like these that create a certain kind of an impression, a perception, and an image in our heads that lingers on for most of our lives. McDonald’s wanted to position itself as ‘Indian’ and a promoter of ‘family values and culture’ as well as being ‘comfortable and easy’. Simultaneously the brand wanted to communicate that it was committed to maintaining a quality service, cleanliness and offering value for money. But at the end of it McDonald's means different things to different people and doesn't have one brand position.MCDONALDS VS KFC: SERVICEKFCSelf Service is the concept followed by KFC. It gets very crowded especially on weekends, but they have a very competent staff that provide quick service. It’s difficult to get a place to sit on weekends and takeaway seems to be the best bet. The staff is very polite irrespective of the maddening rush and always lends a ear for your complaints. Home delivery is one area where th ere have been complaints.MCDONALD’SThough there’s self service, i.e. you have to order at the counter and collect your items yourselves, the service is quick and sharp; and the people make sure you get the food as early as possible. It normally takes around 30 secs after taking your order to delivering the food at the best McDonald outlets. McDonald’s also provides home delivery which has been appreciated by the customers.MCDONALDS VS KFC: TASTE OF FOOD KFCThough the name KFC indicates chicken but that’s not the case. KFC has diversified itself in all the food items and that’s why they have shortened ‘Kentucky Fried Chicken’ to KFC. The food is delicious with less spicespices and good quantity and anyone fond of chicken can surely go there and gorge on the various chicken dishes. Though KFC is mainly famous for chicken, the vegetarians are also not disappointed here. There are as many varieties of vegetarian stuff as there are of chick en dishes. Typical chicken made by Indian style is not available here, but the combination of chicken is interesting here.MCDONALD’SMcDonald's strives to maintain its international quality standards in every single one of its outlets. Dealing directly with the farmers, McDonalds ensures that every ingredient is of the best quality. Strong supply chain efficiencies, cold chain delivery, minimum storage times, standard recipes and food that is specially ‘made for you' deliver freshness right to the customer's plates. Paying attention to minutest of details, McDonald's India has ‘Indianised' their menu with introductions like the Mc Aloo TikkiAlooTikki Burger, McSpicy Chicken Burger, McSpicy Paneer Burger and more. With due respect to local customs and customer sentiments, no McDonald's outlet in India serves either beef or pork. Furthermore, the vegetarian and non-vegetarian kitchens are completely separate.CHAPTER III: ANALYSIS PART II SURVEY ANALYSISThe report has been designed to study the consumer behaviour with respect to McDonalds and KFC. A questionnaire was designed in order to understand the  reasons of the consumer perception towards the two food giants. My method of going about the study at hand involved the basic survey method, whereby I put forward questions to individuals who were divided into the basic segments provided by and aimed at as either the source or target service provider. Question 1Which age group do you belong to?The first question was essentially designed to throw light on the age group of people visiting/dining at the food joints. This gave us an idea of the preference of a particular food brand among a given age group if any. For e.g. the HAPPY MEAL available at McDonald's attracted the major portion of the younger crowd. As a matter of fact as shown in the following questions, this particular strategy drained almost the entire young consumer segment. Of the individuals surveyed a majority of the individuals be longed to the 18-25 yr age group both for McDonald’s as well as KFC. Question 2What is your profession?This question was essential in calculating the trend of the customers who visit these food joints i.e. the working class of the people visiting the respective places. The survey revealed that the majority of people visiting both the places i.e. 46% for KFC and 55% for McDonald's were students. This thus lays direct stress on the strategies adopted by both the joints resulting in a heavy demand among the student group. Question 3Are you a vegetarian/non-vegetarian? This was essentially designed to demarcate the groups according to whether they were vegetarians or otherwise. It was a preconceived idea that the vegetarians preferred McDonald's of the two while KFC proved to be a non-vegetarian paradise. This thus showed a balanced market for McDonald's whereas a strong shift for KFC towards the non-vegetarian section. Question 4How do you consider the environment at both the jo ints? This question was essentially designed to find out what people think about the environment and crowd at both the joints. There is no significant difference observed when it comes to the environment and the experience of  people at both the joints. Question 5What is your saying on the pricing of both the joints?In KFC 31% found the food priced nominally and an equal amount of people surveyed i.e. 31% found inexpensive. Hence it was concluded that it dropped down to the individual in the case of KFC and there was no clear market trend. In McDonald's 46% found it nominally priced as well as value for money while just 8% found it expensive. Hence in terms of comparative study it was concluded that McDonalds was optimally priced although KFC wasn't overpriced either.Question 6What is your saying on the service provided by both the joints and which one would you prefer? This question was designed to find out the type of service provided by each of them and people’s percepti on on quality of service at these joints KFC got an upper hand when it came to service with 51 % people opting for it whereas 49 % opted for McDonald’s.Question 7Rate both the joints on the scale of 10 on the basis of taste of food This question was designed to get an idea about the taste of food provided by each of these joints. No significant difference was observed when it came to the food served by both the joints. Although KFC is known for their chicken dishes, it’s also come out with its vegetarian menu which is equally enjoyable. McDonald’s on the other hand had been the place for everyone since the very beginning. Therefore, when it comes to taste of food, both McDonald’s and KFC have been given equal preference.DIAGRAMMATIC REPRESENTATION1. Which age group do you belong to?2. Are you a Vegetarian/Non-Vegetarian?3. What is your Occupation?4. What is your saying on the pricing of the eat-outs?5. How do you consider the environment at both the eat-o uts?6. What is your saying on the service of the eat-outs and which one would you prefer?7. Rate both the eat-outs on the scale of 10 on the basis of taste of foodFINDINGSWhat do the young consumers care most? From the Histogram, it shows that the young consumers care about the service and taste of food most. Note that the score of rating is from 0 to 6 The results show that there are no significant difference on environment, food selection, brand image, service and taste of food and that means they are not the competitive advantages of McDonald. However, the price of McDonald is a competitive advantage of McDonald Young consumers generally considered that McDonald provides a more reasonable food price of food.CHAPTER IV: CONCLUSION/SUMMARY/RECOMMENDATIONS CONCLUSIONThis research studies the competitive advantages of two fast food restaurants, McDonald and KFC, from young consumers’ perspective. Summary of hypotheses test Hypothesis1 Compared with KFCï ¼Å'†Environmentà ¢â‚¬  is a competitive advantage of McDonald’s Rejected Hypothesis2 Compared with KFCï ¼Å'† Food selection† is a competitive advantage of McDonald’s Rejected Hypothesis3 Compared with KFCï ¼Å'†Price† is a competitive advantage of McDonald’s Supported Hypothesis4 Compared with KFCï ¼Å'†Brand image† is a competitive advantage of McDonald’s Rejected Hypothesis5 Compared with KFCï ¼Å'†Service† is a competitive advantage of McDonald’s Rejected Hypothesis6 Compared with KFCï ¼Å'†Taste of Food† is a competitive advantage of McDonald’s RejectedWhen young consumers selected a fast food restaurant, they care about the service and taste of food most. In order to increase the market share of young consumers, restaurant managers have to put plenty of efforts on the service and taste of food. Young consumers consider that the McDonald provides a more reasonable food price than KFC. To McDon ald, it’s an advantage against KFC and should be maintained. On the other hand, KFC should do a detail research about the reason why young consumers have such perception about the price of two restaurants.SUMMARY AND RECOMMENDATIONS SUMMARYIn India fast food market is strongly dominated by these 2 brands. But when it comes to comparing these two brands the above study brings us to a conclusion that as far as market presence and brand value is concerned McDonald's has definitely proved a point for themselves.But KFC who re-entered in 2003 has shown a rapid progress and no wonder if in the coming years KFC overtakes McDonald’s in the Indian market share. Both the food-giants have given each other immense competition in terms of customer satisfaction and promotional strategies.The range of products and offers offered by each is remarkable in every context. Although McDonalds has an upper hand with the vegetarian crowd because of its exclusive products, KFC is slowly catch ing up to the challenge. KFC provides vegetarian alternatives with an added advantage of a complete meal including rice and desert.Where McDonalds fall into the snack option KFC has covered the meal area.  Thus it is not quite evident which one can be termed as better than the other.RECOMMENDATIONS KFCKFC still needs to do a bit of re-vamp in its vegetarian menu and add more options to it. The fried chicken category already has more options and varieties as compared to the vegetarian section. The prices of KFC are reasonable as compared with other fast food restaurants. But as price is always a primary concern for the customer, therefore, they should adopt certain strategy to attract the customers. And it can only be done by lowering the prices. It could be by introducing some discount packages for families, employees, students or regular customers. The membership card can be used to provide certain extra value to the customer.MCDONALD’SOff recent, there have been a lot of complaints on the quality of food that one gets at McDonalds. This should be a matter of prime concern when it comes to the progress of the fast food restaurant. McDonald’s should start focusing more on improving the quality of products rather than being completely driven by quantity and variety. McDonald’s also needs to work on their advertising strategy. For example, the breakfast menu at McDonalds does not find many takers due to poor publicity. Ignorance of the breakfast menu at McDonald’s is one of the biggest drawbacks of this restaurant.